How to Increase Traffic to Your Blog

How to Increase Traffic to Your Blog

How to increase traffic to your blog is still a question many bloggers face till this day. A website blog has the potential to convert a lot of readers into clients. It’s not enough, however to simply build a blog and publish content to it once a week. It takes strategy to properly market a blog and get your content seen by the general public. Along with strategy, a person who is just starting a blog must realize that it takes a little bit of patience but more so persistence. Finding topics that you are passionate about will allow you to create content that is meaningful to you and to others. Keeping your readers in mind and sharing content that potentially may help solve a problem will definitely result in generating much needed traffic to keep your blog alive.

Generating traffic is the lifeblood of your online business. Without sufficient traffic, your site and blog will never accomplish their purpose. And while there are numerous pay options to generate traffic, there are an equal number of effective and free tools and approaches. Here are some great traffic generators:

1. Know Your Audience

Understanding the personas of the people you want to attract to your blog is crucial if you want to increase blog traffic. Furthermore, it’s important to understand exactly who is already reading your blog. By developing a process for identifying these individuals, you can figure out how to continue crafting the right type of content to reach them. It’s also a good idea to look at some blogs which are attracting the types of readers you want, and analyze what those blogs are doing differently from you. What about their content, design and marketing is working well? What can you learn from them? Track this process and apply it to your own blog.

2. Do Outreach

How will anyone know about your blog and the content on that blog if you don’t tell anyone? Not every company has a highly engaged following, so it’s important to reach out to people who are most likely to share your content, and ask them to do so. Research influencers using a tool like Buzzsumo and ask them to share your work with their followers. You might be surprised by how many of them will be willing to share it for you. Just make sure to reach out to them in way they can’t refuse.

3. Repurpose Your Content

What are some of the most popular blog posts on your site? Create a list of your top content and figure out how you can repurpose those articles into different forms. Produce an ebook that you can include in the article itself to gather leads. Make a podcast explaining the content directly to your audience. Use ready to usepowerpoint templates to create an engaging SlideShare presentation. Access an online infographic maker and make an infographic highlighting the most important points from your blog post. The more variations in content you create, the more platforms you can share them on, and in doing so the more channels you can drive traffic from.

4. Publish More Articles

One of the most effective, but often ignored, ways to get traffic to a blog is by publishing more articles; research from Hubspot has shown that businesses that publish 16+ blog posts monthly get 3.5 times more traffic and 4.5 times more leads than businesses that publish between 0 – 5 blog posts monthly. Seven-figure blogger Neil Patel also revealed that his monthly traffic went from 46,134 visitors to 59,787 visitors because he increased content frequency from 1 article to 2 articles weekly.

No matter your niche, research has shown that publishing more content will always lead to an increase in traffic for you; increase your content frequency to 2 or more articles a week, and you’ll notice a significant increase in traffic to your blog. By adding great content to your blog regularly, you will provide useful resources to visitors and publish more pages for search engines to index. High quality articles will also generate more incoming links to your website, strengthen your brand, and increase loyalty from readers, existing customers, and potential customers.

5. Solve Problems

The best advice I can give to anyone who wants to increase traffic to their blog is: Solve problems. If you can help your visitors in some way, they will be thankful. They will be more likely to subscribe to your blog, share your content, and become a loyal customer.

Here are some tips on publishing high quality articles:

• Use images in your articles – They increase social media shares and break up long pieces of text

• Use a good article title – The title of your article will be displayed in search engine results and in social media shares

• Improve your grammar – It pays to go back to basics and review important grammatical rules and guidelines

• Perform interviews – Interviewing important people within your industry can improve your brand through association

• Share important news – Rather than simply publish links to important news stories, you should give your opinion on the news story and how it will affect others

• Publish honest reviews – Provide honest reviews about related products and services

• Help readers – Guides and tutorials will help resolve readers problems and issues

• Use lists – List posts grab attention and allow readers to digest information quickly

• Publish linkbait articles (from time to time) – Linkbait articles, resource lists, and infographics, are more likely to be shared by others

You do not have to handle all blog content yourself. There are many professional bloggers available who will help you publish great content on your website.

You can place advertisements for a blogger on job boards such as ProBlogger and BloggingPro. Freelancing marketplaces such as Freelancer and PeoplePerHour are great places to find bloggers too.

6. Blog Consistently

There are varying thoughts as to how frequently you should publish articles on a blog. Most high traffic news blogs publish multiple times per day as more news means more traffic, however most businesses publish a few times per week or a few times per month.

If we make the assumption that every article on your blog will be of the same quality, publishing more frequently will generate more traffic; however, this does not necessarily mean that more is always better. As Joel Friedlander rightly says, what is important is that you pick a schedule that you can actually keep, long term. to your inbox – free!

Readers need consistency, and publishing five articles one week and then not posting for another month, could do your blog more harm than good. I suggest starting off at a slow publishing rate such as once per week and then increasing publishing frequency once you have the resources to do so.

7. Publish Longer Content

Research has shown that Google and other search engines give preference to longer, comprehensive articles; research by serpIQ that analyzed top 10 results for over 20,000 keywords came to the conclusion that Google ranks content that have more than 2,000 words better than content with fewer words. One of the top reasons why some blogs get a lot of traffic is because they write in-depth and comprehensive articles; the average blog article ranges from 4,000 to 8,000 words, and the result is that it ranks for lots of long-tail keywords, which leads to significant traffic on the long run.

8.Feature Other Bloggers in Your Articles and Ask them to Share

One of the techniques superstar blogger Neil Patel uses to grow his blog is that of linking to dozens of bloggers inside his articles (according to him, his articles usually contain 100+ links) and then reaching out to the bloggers who he linked to letting them know that he linked to them. The result is hundreds, sometimes thousands, of shares per article and eventually lots of traffic back to him.

9. Interact with Your Readers

Blogging is not a one street. A blog gives you the opportunity to get to know your readers better; and vice-versa. One of the best places to connect with readers is through the comment area. By answering questions and responding to commenters ideas, you can demonstrate your knowledge of a subject and build a relationship with potential customers. I believe there are many positives to responding to readers comments, however if you do not have time to respond to comments, you may want to consider disabling comments. As not responding to questions from people may give a bad impression of your business. It is important to interact with readers in the comment area.

You can also interact with readers through social media services such as Twitter, Facebook, and Google+. Surveys and reader interviews are also a great way of getting to know your readers better and sharing the ideas of readers through your articles.

Do not take your readers for granted. The more you put into connecting with your readers, the more likely customers will convert into paying customers.

10. Make Your Site Faster

Research shows that a one second delay in website loading time will result in a 7 percent loss in conversion, and that slow websites cost the U.S. e-commerce market $500 billion annually. Not just this, but you’ll also lose 40 percent of visitors to your website if it takes longer than 3 seconds to load. If your website is slow, then you’re already losing half your visitors. Make your website faster and watch your traffic increase significantly.

11. Be Patient

Our favorite resource is to be patient. “If you build it, they will come” is so far from the truth when creating a blog. Unless you have a large budget for an advertising campaign to promote your blog, it is going to be many months before your blog establishes a readership. It may even be years until your blog makes its mark on the web. Do not be alarmed by this. Be patient and focus your energy on delivering quality content and your blog will be successful. Understand that anything great takes time to develop and if you’re in blogging for a short return on investment, you’re in the wrong business. Patience, persistence, and passion will grow your blog over time. Don’t give up, don’t ever give up!

 

If you own a blog, what other advice would you give people who are just starting their blog? Please share with us as we can all learn from great knowledge.

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